September 2015 Luncheon: Laura B. Poindexter

Marketing and Sales

There is no shortage of advice on how to drive traffic to your website or on how “to do” social media. However, this advice usually falls short in 3 distinct ways:

  1. Your entire sales cycle is not taken into consideration.
  2. There is no plan to engage the prospect once they reach your site and nuture the lead.
  3. There is no follow up or up sell to deepen the relationship.

Come learn some practical ways to automate your sales funnel that will increase your engagement and sales while spending less time on marketing. That’s right LESS time on marketing.

In this workshop, you will learn:

  • How to identify the steps in your sales cycle
  • How to fill your funnel and build your list
  • How to engage your prospects at each step, leading them on the path to buying your product or service
  • How to keep prospects interested until they are ready to buy
  • How to measure your results and adjust accordingly

Laura B. PoindexterAbout the presenter: Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative, has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement. She is a Constant Contact Authorized Local Expert and has been awarded Constant Contact’s All Star Marketing award for excellence in email marketing. You can follow her @laurabcreative.

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