November 2015 Luncheon: Peg McDermott

Using LinkedIn to Generate Sales

Learn how to use LinkedIn to increase sales and generate marketing buzz.

In this presentation, you will learn how to use LinkedIn’s powerful search tools for lead development and the LinkedIn’s publishing tools to cultivate expert status. Learn how to become the “Go To” expert in your industry by leveraging all of the tools and reach of LinkedIn. This is a must for business owners, sales professionals, and marketing managers.

You will learn how to:

  • Be recognized as a subject matter expert in your field
  • How to publish content on LinkedIn
  • Separate yourself from your competition
  • Generate at targeted lead list

Peg McDermottAbout the presenter: Peg McDermott is an award-winning marketing communications expert and the founder of COGO Interactive, an innovative inbound marketing firm specializing in helping small-to-medium sized businesses increase revenue by leveraging today’s internet technologies and content marketing.

Peg’s gained proficiency during her 25 years of marketing and advertising agency experience. She is an expert in Internet marketing strategy and tactics including social media marketing, search engine optimization and other online communications.

Before launching COGO, Peg served as vice president for Ecendant Interactive, where she played a pivotal role in grooming the company from a small start-up into one of the top 13 interactive marketing agencies in the Washington DC Metro area.

Prior to joining Ecendant, Peg co-founded and served as president for an award-winning marketing and graphic design communications agency in Alexandria, Virginia.

Peg’s experience also encompasses broadcast media, where she held positions as both the local and national sales manager for CBS Television in New York where she worked with ad agencies that represented such brands as Kraft, Proctor & Gamble, American Dairy Association, General Motors, Dodge, Burger King and Wendy’s.

Peg received a BA in Communication Studies from Oswego State University (SUNY) in New York and enjoys golf, racquetball, skiing, running, and travel.

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